CSR and Intel ...

CSR and Intel to Collaborate to Take PC Connectivity to the Next Level

 

Industry Leaders Join Hands in Bringing the Latest Bluetooth Standard for Wireless Communication to the PC market.

 

CAMBRIDGE, UK, 7 June, 2010 - CSR plc (LSE: CSR) announced it is collaborating with Intel Corporation to jointly develop a Bluetooth and Wi-Fi combination solution for the PC market, as part of CSR's ongoing selective partnership strategy.  This will support the latest Bluetooth standards to enable new usages and improve the performance of the next generation of laptops, netbooks and other mobile devices.  The Bluetooth and Wi-Fi combination solution is being designed to enable users to synchronise content such as music, photos and contact information with their PCs in a fraction of the time it takes for the same operation today.  The resulting products are expected to benefit the computer industry through the combination of CSR's industry-leading Bluetooth technology, and market-leading Wi-Fi technology from Intel.

 

"Intel is the leader in overall PC platforms, and we look forward to working with them on the development of these new high-speed Wi-Fi and Bluetooth products," said Anthony Murray, Senior Vice President of the Audio and Consumer Business Unit at CSR.  "We believe this product collaboration can bring significant benefits of the latest Bluetooth technology to mainstream consumers using PC platforms worldwide."

 

The product collaboration is consistent with CSR's strategy of selective partnerships to further extend the benefits of its connectivity and location technologies to mainstream consumers and is intended to strengthen the company's position in the PC connectivity market.  

 

"As handheld, mobile and peripheral devices with Bluetooth are increasingly inter-connected to notebooks, our customers want the familiar interoperable connectivity experience," said Aicha Evans, General Manager of Intel's Mobile Wireless Group.  "We are working closely with CSR to integrate its best-in-class Bluetooth technology into our award winning wireless roadmap and look forward to bringing the benefits of this collaboration to our customers and consumers."

 

CSR was the first company to qualify a Bluetooth v3.0 + HS product, and in 2009 CSR achieved more Bluetooth design wins than all of its competitors combined.